Strategic media framing and attributive agenda

The focus of the analysis lies on deconstruction media messages in mass discourse. justification approaches to promote strategic framing explains implementation potential texts through linguo-cognitive, genre and contextual analysis. In order identify patterns attributive agenda mechanisms are actively involved construction a text, while establishment frame is ment as reflection reality minds recipient audience. frames also associated with cognitive-evaluative affective coordinates reception interpretation events, situations, scenarios, value relations, etc. theoretical significance studied issues essential understanding its socio-political economic features, well role setting based modern Russian quality press (Nezavisimaya Gazeta). Appealing theory setting, this allows get close comprehensive idea editorial publication policy. agendas diverse resources not coincided by thematic stories that can be quite indicative fact, how particular resource loyal authorities, it reflects specifics policy specialization. So formation higher level arises common (agenda setting). general, intentional structuring information reality, study interaction behavioral matrix, fit into practice communicative actions individual actors social groups